Job Title: Communications Manager
Location: London (Remote Working)
Salary: £40,000 pro rota
Job type: Part-time. 14 hours per week
About us:
We are a not-for- profit animal welfare organisation which campaigns for the humane treatment of decapod crustaceans such as lobsters, crabs, prawns, and langoustines, based on the scientific evidence of their sentience. We engage with policymakers to strengthen and enforce animal welfare law; we work to persuade and enable companies to sell higher welfare shellfish products; and we educate the public on the science of decapod crustacean sentience and on their humane treatment and care.
Despite our small size we are well-respected for our reasoned, determined, and creative approach. We have received significant public and political attention which has prompted widespread media coverage, and we are the leading organisation focussed on this issue.
About the role:
This role offers an opportunity to join a friendly, supportive, and committed team in an award-winning organisation that is making a significant difference to the lives of millions of animals. The Communications Manager will be responsible for leading Crustacean Compassion’s successful communications. This will help drive stakeholder engagement with our campaigns, secure relevant media coverage, and develop our brand reputation as the leading authority on decapod crustacean welfare.
This part-time role will primarily focus on the creation of engaging and professional content across web, social and print media. In order to support this, we will need you to create an achievable communications strategy that cements our brand values and supports the delivery of key campaign and fundraising communications. We also need you to advise on news media engagement and effective supporter journeys. This is a varied role for a small organisation with significant opportunities to drive social change.
Main responsibilities:
Communications strategy
- Develop, implement, and monitor a viable communications strategy across print, digital, social, and broadcast media
- Building on existing templates, develop explicit brand guidelines to ensure consistent visual and written communications
- Support the Campaigns team to shape and mobilise public opinion, putting pressure on decision-makers across political and corporate domains to support decapod crustacean welfare
- Ensure that communications effectively support the work of the Fundraising Manager where needed: building trust, engaging donors, and promoting Crustacean Compassion in service of income-generation
- Ensure appropriate mechanisms are in place to evaluate and report on the effectiveness of communication channels
Content production
- Translate key campaign goals and messages into compelling public facing communications
- Use creative graphic design and engaging copywriting skills to produce campaign materials
- Ensure the branded production and professional, creative presentation of other externally facing resources produced by the team
- Ensure the professional presentation of video messages and webinars
Communications reviews
- Review and proof-read externally facing written and sign off all external communications at all levels of the organisation
- Oversee website development, ensuring consistent and engaging brand adherence across all pages
Media Engagement
- Ensure press activity is aligned with major campaign and public moments to attract appropriate press coverage
- Write press releases and ensure timely and effective plans are in place for both proactive delivery of press launches and reactive responses to press enquiries
- Develop effective mechanisms for monitoring media activity
Knowledge, Skills and experience:
Essential
- A minimum of five years’ experience in a similar not-for-profit role, ideally in both media and communications
- Evidence of developing effective communications strategies to inspire supporters and drive social change
- Experience and understanding of brands and their role in a campaigning not-for- profit
- Strong knowledge of communication practices across digital and print media
- Experience of using digital analytics tools to monitor the effectiveness of communications
- Able to lead on effective communications decisions and find creative solutions to communications challenges
- Excellent graphic design skills across web and print media, and evidence of experience producing engaging content
- Outstanding copywriting, editing, and proofreading skills
- Knowledge and understanding of UK media and editorial processes across print, broadcast, and online news media
- Experience of working with a CRM system
- Experience using campaign or political advocacy platforms
- Degree level or equivalent in a humanities or journalism or marketing subject
- Fluent in English
Desirable
- Experience in working for animal welfare campaigns
- An interest in marine animal welfare
Please click on the APPLY button to submit your CV for this role, including a cover letter outlining your suitability for the role
Candidates with the relevant experience or job titles of: Communications, Digital Marketing, Marketing, Social Media Marketing, Online Marketing, Marketing Campaign Executive, Marketing Coordinator, social media, Website Content Manager, Website Content, Head of Marketing, Brand Manager and Marketing Campaign Manager may also be considered for this role
