Job Title: Digital Marketing Specialist
Location: Birmingham (Solihull)
Salary: Competitive
Job Type: Permanent, Full Time.
Hybrid working: 2 days a week from home, near to train station and free parking on site in the town centre.
Sales-i are an award-winning organisation, developing sales performance software that is utilised by some of the biggest manufacturing and wholesaling brands out there! With offices across the globe, we pride ourselves on our vibrant and relaxed atmosphere, that is driven by our employees!
If you are passionate about creativity and digital marketing and want to stand out from the crowd – we want, you! An amazing opportunity has arisen for an innovative Digital Marketing Specialist to join our talented team.
The Role:
We are looking for a talented Digital Marketing Specialist to have key responsibilities within the marketing team for the planning and implementation of the sales-i digital marketing communications strategy, with the ultimate aims of generating leads and nurturing customers.
Benefits:
- Highly competitive pay.
- Pension and health cash plan.
- Modern, contemporary office space, working with some of the smartest brains out there.
- Exhilarating and challenging environment – no two days are the same!
- Fantastic customer base, with plenty of success stories.
- Excellent career and personal development opportunities.
- Autonomy to create marketing / campaign solutions that meets the objectives of the business.
Key responsibilities of the Digital Marketing Specialist
- To be the first point of contact for digital elements of marketing output
- Champion the sales-i brand
- Drive relevant traffic to the website.
- Liaise with external/internal partners around organic traffic-driving activities and paid-for support/advertising.
- To work to improve and optimize on-page conversion rates.
- To direct the ongoing maintenance and development of the company website and continually monitor and improve performance using SEO, display advertising and social media marketing.
- To manage workflows, lists, segmentation, email, and landing page templates within HubSpot
- Involvement in the wider range of outputs of the team
Skills and experience required:
- Demonstrable marketing environment experience
- Professional marketing qualification preferable, but not essential.
- Intermediate knowledge of LinkedIn Campaign Manager, Google Ads and Google Search Console Intermediate understanding of marketing automation, ideally of HubSpot
- Knowledge of Microsoft Office (PowerPoint, Excel, Word)
- Excellent verbal and written communication skills
- Excellent project management skills, scheduling, organising, briefing, prioritising workflows and time management.
Desirable Skills:
- Running ads on Google Ads
- Running campaigns on LinkedIn
- Landing page optimisation experience
- B2B background (ideally SaaS)
- On page optimisation
Why Sales-i
sales-i is a sector defining software company on a mission to create the very best products to support businesses and we are looking for talented individuals to join our journey of innovation and growth.
Whatever your role you’ll have the opportunity to work with an award winning and highly passionate team, develop personally and make a positive difference to our customers. We have plenty of household name clients around the globe and amazing, employee focused offices.
Please click the APPLY button and to submit your CV and Cover Letter.
Candidates with experience or relevant job titles of; Digital Marketing Executive, Digital Marketing, Email Marketing, Social Media Executive B2B Copywriter, Marketing Graduate, Search Engine Optimisation Advisor, InDesign, Photoshop, Creative Article Writing Advertising, Sponsorship, Brand & Product, Campaign Management, Communications, Digital, Direct Marketing may also be considered for this role.
