Job Title: Marketing Generalist
Location: Warrington – Hybrid
Salary: £34,000 – £38,000 per annum
Job Type: Full time, Permanent
ORCHA is one of the UK’s fastest growing digital health organisations. We operate the world’s largest digital health assessment platform and library, offering a suite of exciting products and services that are geared towards people using and benefiting from great health and care related apps.
Digital healthcare holds the power to revolutionise how we treat patients. But this revolution comes with risk. Right now, there are over 350,000 health apps available to download, with only 20% meeting safety standards. It’s an issue that needs action, and with action comes innovation.
This is where ORCHA comes in.
Our industry-leading technology helps national bodies, healthcare providers, professionals on the frontline, and digital innovators to develop, accredit, and activate the best digital healthcare apps, putting the transformative power of digital healthcare into the hands of patients safely.
Digital health is rapidly emerging as the major new frontier in healthcare delivery globally, and we are at the forefront of this fast moving and exhilarating environment. It’s fair to say we are passionate about health apps, and it is our mission to make digital healthcare safe.
The Role:
We are seeking a Marketing Generalist to join our team, where you’ll be pivotal in driving various marketing activities including communications, social media, supporting design and events. This role demands versatility, creativity, and a strong drive to enhance brand visibility and engagement.
What do you need to be successful in the role:
- Bachelor’s degree in marketing, communications, graphic design, or a related field
- 2-3 years of marketing experience with proficiency in design, communications, social media management, and event coordination
- Familiarity with social media platforms, trends, and best practices.
- Ability to juggle multiple tasks, prioritize effectively, and meet deadlines in a fast-paced environment
- Adaptability to changing priorities and requirements
- The ability to work well within a team and individually, using your initiative and autonomy
- Problem solving skills, with the ability to be flexible in your approach to work
- A committed work ethic, with enthusiasm to develop your skills and a drive to learn
- The ability to work in a fast-paced environment
- The ability to adapt to changing priorities and requirements in the work environment
Desirable Requirements:
- Proficiency in graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign)
Responsibilities:
Design:
- To work with external designers to create visually appealing graphics and designs and create basic designs for marketing materials such as social media posts, emails, ads, and event materials.
- Ensure all designs adhere to our brand guidelines and effectively convey our key messages
- Ensure our website messaging is current and reflects our key messages, products, client reach, and successes
- Collaborate with team members to brainstorm and develop creative ideas for marketing campaigns
Communications:
- Write clear and engaging content for different marketing channels, including ORCHAs website, blogs, emails, newsletters, and social media
- Review the tone and message across all communication platforms to ensure consistency
Social Media:
- Develop and execute social media strategies to increase brand awareness, grow our audience, and foster engagement on platforms across Twitter and LinkedIn
- Create and schedule compelling content, including posts, stories, polls, and interactive features
- Monitor social media channels for trends and opportunities to engage with our audience
Events:
- Assist in planning, coordinating, and executing marketing events, both virtual and inperson, such as product launches, webinars, conferences, and community outreach efforts
- Handle event logistics with key SLT and ELT team members including vendor management and promotional materials
- Provide on-site support during events to ensure smooth operations and positive attendee experiences
- Expectation to be in the office 1-2 days per week and attends any commercial team meetings and companywide team meetings
What we offer in return:
- A competitive salary
- 25 days annual leave plus bank holidays
- Opportunity to buy additional leave
- Healthcare Cash Plan
- Life Assurance
- Discounted Gym Membership
- Contributory Pension Scheme
- Flexible hybrid working – expectation to be in the office 1-2 days per week and attends any commercial team meetings and companywide team meetings
- Company laptop and home working set up
Please click on the APPLY button to send your CV for this role.
