Marketing Manager / Marketing Specialist

Job Title: Marketing Manager

Location: London

Salary: £42,000 – £48,000 per annum subject to experience.

Job Type: Permanent, Full Time

Would you like the opportunity to lead a marketing transformation project working for the world’s oldest public health organisation?

RSPH is recruiting for a motivated, experienced and talented senior marketing professional to lead the development and growth of our marketing and communications output. We are looking for an individual with experience across the marketing mix who is able to successfully harness insight to deliver commercial success and impact in our influence and voice. You will be equally at home leading on marketing strategy as you are focused on the delivery of the tactical detail.

In return, you will have the opportunity to work for an organisation driven by purpose, values, passionate people and impact.

The Royal Society for Public Health (RSPH) is the world’s oldest public health organisation, with 170 years of history and a Royal Charter. We are currently developing our strategy and are at the beginning of an exciting time of change for the RSPH.

Our income is generated across a number of income streams including:

• Qualifications – we are an awarding body, working with over 600 Centres across the UK
• Our membership – over 6,000 members, with a quarter based outside the UK
• Our education products including journals, digital learning, conferences
• Corporate memberships
• Commissioned programmes in public health

Some of these income streams work across multiple markets, both B2B and B2C. A number of these markets are challenging, both in the context of the pandemic and over the longer term.

You can find more details in our Annual Report on our Website.

The role:

• Develop and lead the marketing function for RSPH, working with the Commercial Director to drive growth in profitability that supports the impact we seek.
• Drive the development and implementation of the marketing communications strategy that supports the Business Plan (developed by the Commercial Director).
• Lead the marketing communications, developing our brand messaging, manage our social media, advertising and SEO, driving our outbound campaigns. Testing, measuring and analysing will allow you to develop insight into what works and what doesn’t for RSPH.
• Spearhead the development of our website, driven by customer and stakeholder need. This will involve working across the organisation and, in particular, with the IT Manager and relevant suppliers.
• Support the development of our market, competitor, customer and business insight.
• Coach and develop one or two new Marketing Executives, supporting them to deliver successful collaterals and campaigns.

The Candidate:

• You will have a proven track record in marketing communications preferably, but not essentially, within the not-for-profit sector.
• You will understand both B2B and B2C marketing and whist you may have specialised in one, you will be able to apply the marketing principles. You will enjoy analysis and results as much as creativity. You can balance the science and art that good marketing demands.
• Your diplomatic skills will help you succeed in a matrix environment
• You will demonstrate an excellent understanding of the testing, reporting and analysis of marketing campaigns and be happy to be judged by your results.
• You will have designed and developed a database driven website which has multiple integrations.
• You will understand the responsibilities of a Manager, and will have developed or be
• developing leadership skills.
• You will relish the challenge of an underdeveloped marketing function, and have the drive, resilience, ambition to deliver strong results
• You will be able to test copywriting and creative approaches. You are able to undertake basic copywriting. You are also likely to bring a contact book of copywriters and creatives.
• Ideally, you will have had success in qualifications, membership or education and an interest in public health. We know you are unlikely to bring all of this – so an ability to learn quickly is a requirement.

Benefits:

• Pension contributions
• 25 days annual leave
• Organisational commitment to supporting the health and wellbeing of our employees
• Flexible working hours and remote working opportunities
• Most importantly, the opportunity to change the world whilst working in a friendly team.

Please click the APPLY button and to submit your CV and Cover Letter.

Candidates with experience of; Head of Marketing, Brand Manager, Marketing Campaign Manager, Marketing Supervisor, B2B Marketing, Senior Marketing Coordinator, Digital Marketing, Marketing Strategy Manager, Group Marketing Manager, Marketing Specialist, Head of Marketing, Brand Manager, Marketing Campaign Manager, Marketing Supervisor, B2B Marketing, Senior Marketing Coordinator, Digital Marketing, Marketing Strategy Manager, Group Marketing Manager, Marketing Specialist may also be considered for this role.